The "original" or "regular" price displayed on this page is based on a number of factors that include cost, profit margin, expected demand, inventory levels, competition and promotional activity, such as sales and coupons. These prices are reflective of an actual, bona fide price at which the given individual PurelyWhiteDeluxe product was offered for sale to the public for a reasonably substantial period of time. That means PurelyWhiteDeluxe offered this product for sale at that price, though we may not have sold the item at that price. So, the savings we show from these prices may not be based on actual sales of the items at the higher price. In addition, some "original" or "regular" prices may not have been in effect during the past 90 days, and intermediate markdowns may have been taken. Limited quantities, while supplies last.