One dip to make a softer smile and brighter mornings.

A color-correcting powder for an instant cancellation of yellow one dip, one brush.

Formulated to whiten gently, freshen breath, and protect against cavities.

The sensitivity-free way to a softer, brighter smile.

Peroxide-free strips. PAP+ formula brightens without sensitivity. One application. Instant progress.

Toothpaste, reimagined. Fluoride-free tablets with nano hydroxyapatite and zero waste.

An ancient ritual, made for today swish, rinse, smile.

The peroxide-free ritual, made for sensitivity-free brightening.

Our award-winning kit that brightens in ten minutes.

Our color-correcting serum that visibly lifts stains in minutes.

Coconut oil, tea tree oil, baking soda, activated charcoal — ingredients with you in mind.

The full ritual, in one bundle.

Three extra-strength Whitening Wands to extend your glow between cycles.

Soft micro-vibrations remove up to 15× the plaque of a manual brush without the noise of one.

A PAP+ mouthwash that freshens breath and lifts surface stains in thirty seconds.

Exfoliates, softens, and makes for the softest lips.

A two-pack six months of soft, mindful brushing.